About Us

Mission

To be the premier provider of meeting/event planning services for mid to large size businesses and non-profit organizations nationwide while focusing on the triple bottom line: People, Planet and Profit.

People/Clients: We serve as a trusted extension of our clients' staffs, producing results that directly and positively affect their business objectives.

People/Employees: From an employee standpoint, we strive to provide an informal yet professional working environment that encourages and rewards creativity, teamwork, enthusiasm, productivity and social responsibility.

Planet/Community: We manage our office and produce meetings and events in ways that are environmentally friendly. We contribute to our community via group and individual volunteer projects.

Profit: We provide affordable meeting/event planning services that generate a reasonable profit for our company.

History

SDE was founded and incorporated in April, 1992, in Troy, Michigan by two women who had a passion for both event management and client service. Their professional experience in both the agency and corporate worlds propelled their business into immediate, steady growth. In 2003, the expanding company moved to larger quarters in Royal Oak, Michigan. In January 2011, after further growth, the company moved to its current location at 1229 South Washington Avenue in Royal Oak. But we doubt that this will be our last stop.

For more information, download our company brochure.