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15 Ways We Make Trade Shows Easy
- Provide research to help you find and choose the best shows for you to attend.
- Negotiate favorable sponsorship contracts and booth locations.
- Handle all pre-show logistical arrangements and interface with show management.
- Generate buzz and promote attendance through mailings, blogs, websites, contests, drawings, in-booth activities, giveaways, word of mouth, and guerilla marketing tactics.
- Manage and measure tradeshow budgets and productivity.
- Deliver on-site exhibit management, including lead tracking, promotions execution, set-up and strike.
- Train your exhibit staff on how to sell in the trade show environment.
- Produce audiovisual media for use in your tradeshow exhibit and live video webcasts.
- Stage on site ancillary tradeshow events, such as hospitality suites, tours, or golf events.
- Build the tradeshow infrastructure you need to conduct successful tradeshow campaigns year after year.
- Design, build, store and transport exhibit elements.
- Create, produce, store literature and giveaways.
- Compile and manage databases for leads, sales tracking, show cataloguing, and attendee or sales force evaluations.
- Provide a strategic tradeshow management system that will ensure continuous improvement and alignment with the corporate business plan.
- Develop an annual tradeshow campaign plan, with measurable objectives and comprehensive cost control.
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