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Trade Show Management

Tradeshow exhibiting is the most efficient way to put your sales people face to face with current and prospective customers. You can see more motivated buyers in a few hours at a tradeshow than you can in a week of sales calls. Your competition knows it, and they’ll be there.

But not every organization has experienced tradeshow managers on their staff. That’s why they call tradeshow companies like Special D Events. Our ShowSmart™ Tradeshow Exhibit Services will improve your tradeshow ROI, and make planning easy.

To determine your need for our ShowSmart™ Tradeshow Exhibit Services, take our Tradeshow Marketing Challenge, below:

1. You’re not sure whether to spend your marketing dollars on exhibiting at tradeshows or producing a 30-second $500,000 Super Bowl spot, but you’re leaning toward the TV spot because you think it may be the cheaper option! True or False?
   
2. Your administrative assistant hasn’t updated your calendar or answered a client phone call since January because she’s busy handling logistics for next year’s tradeshow in Phoenix, and also for the one that opens tomorrow in Toledo. True or False?
   
3. To prepare the staff for your booth at the annual association tradeshow, your sales manager and her team are spending Friday afternoons at the driving range. True or False?
   
4. When potential clients see your exhibit at industry tradeshows, they are more likely to stop and ask for directions to the restroom than for information about your products and services. True or False?
   
5. You’re the new marketing VP at a rapidly growing company and your CEO has been invited to speak at the big industry tradeshow in six weeks. The CEO has just asked you about the theme of the company’s booth and who will write his speech, but you’ve never been to this or any other tradeshow in your life. True or False?

If you answered, “yes,” to any of these questions or even chuckled, you need Special D Events’ ShowSmart™ Exhibit Services.